How Do We Collect This Information
Cookies & Beacons
We collect information passively via cookies and web beacons which are only meant to improve your browsing experience, technical administration and for research and development. Cookies are bits of electronic information that a website transfers to a customer/visitor’s hard drive in order to keep records of his/ her visit to the website. This helps us understand your preferences and helps us collect general statistical information on usage and volume. Your browser settings can always be tweaked in order to reject cookies or remove them from your hard drive.
Web beacons are tiny pieces of data that are embedded in the images on the pages of the website which help us to analyse traffic patterns, collect aggregate information on our sites and may also be used in our emails to let us know which emails and links have been opened by recipients. This helps us understand the effectiveness of our marketing campaigns, how users access specific pages and which links they clicked on.
Also, we may collect your location if either location sharing is switched on from your device or if it is actively filled in as part of your personal information . This will be used to localise our recommendations, advertising and offers to make it more relevant to you.
Third party arrangements
We may also utilise third party analytic tools to identify how users engage with Light Up and provide us more information on how they browse and how we can help them better.
Information that is collected passively from you is only used to better and optimise your browsing experience and may be personally or non personally identifiable. We only collect this information and partner with third parties to ensure that we are offering only the most relevant product, the most applicable offers and advertising and in general a more personalised and optimised shopping experience.
We also collect information actively from you when you input your personal details to be part of our mailing universe so that you are kept completely upto date on new product launches, deals, discounts, offers, generic wellness tips etc. These information include your name, email address and city.
Contests and promotions
Query or feedback forms
If you call us on our customer care helpline or contact us by email or fill out a query form, we may record the call or store any personally identifiable information so that we are able to address your concerns in the most effective manner possible.